Done while Senior designer at Aqua Online.
Select agency work from 2008 to 2012
2010: AVIS Car Rental. Booking portal design.
2009: BMW DigiMag, first edition. UI and magazine layout.
2009 - 2012: Pick n Pay Online Shopping and co.za website design.
While working as a Senior designer at Aqua Online I was appointed digital brand custodian for Pick n Pay (one of the largest retailers in South Africa). This was their first major redesign of the website after their rebrand in 2007. It was my first experience of this magnitude (scope of work and client) and was an invaluable learning experience. Shown here are only a few samples of the many work done.
2012: Pick n Pay LikeBike. Campaign identity, web and user interface design.
Done while senior designer and Art Director at Aqua Online.
Creative director: Dylan Jones. Developer: Craig Bartlett.
We customised celebrity rider Liezel’s bike to fit the campaign identity colour and fitted it with a dynamo and iPad as part of a charity campaign where her riding was fuelled by social media interactions. For every 10km ridden, 1 cycle was donated to the Velokhaya cycling academy. The app allowed her see her fuel levels and send pre-composed tweets to encourage interaction with a single button tap (to avoid distraction while riding).
