Brand identity, user experience, user interfaces and communication strategy for a financial services startup that helps agricultural workers with ethical and impactful products.

First as an independent consultant, and later as their Head of Design and Communication, I designed the brand identity, a Branchless Client Experience, interfaces and various communication artefacts that directs the experience and facilitates the interaction between clients and the organisation.

Expertise
Brand identity
Information architecture
User interface
User experience
Code: html, css
Copywriting

Brand identity and a branchless client experience

The primary brandmark is composed of three translucent seed shapes, arranged in an incrementally growing and forward-moving motion, communicating the organisation’s transparent and progressive values as well as symbolising the familiar agriculture concept of seed, nurture and harvest — investment, growth and reward.

Brandmark variants.

Business cards.

Redesigned and simplified application forms.

Pocket-size membership agreement booklet.

During my first weeks with the company, I did research, interviews and collaborated closely with the Operations Manager to plot each step of a client’s journey, detailing every interaction point and the experience highs and lows associated with each, and made considerations to facilitate a world-class and mindful experience.

Website

Website

Website: Tablet view

Website

Website: Information Architecture.

Internal operating system

Employer’s dashboard.

High fidelity wireframes

Individual product identities and styling

Presentation videos

With a limited budget I constructed a DIY video room to record videos that serves as remote presentations to clients. I wrote scripts in English and Afrikaans and filmed and edited the videos in English, Afrikaans, Xhosa, Zulu and SeSotho to serve clients in their mother tongue.