Brand identity for an organisation that turns complex subjects into practical and fun resources to educate people on topics that can improve their daily lives.
Brand identity
The brandmark draws from different literal and symbolic meanings of building blocks. Playing with block toys are one of the earliest activities where learning happens through interacting with a fun, uncomplicated interface. We start with basic blocks and as we grow older the blocks still work on the same principle, but the playing turns into more goal orientated building. The castle motif symbolises that goal and the stronghold of knowledge that can be achieved with some fundamental building blocks.
The bright and bold colours set a playful tone and the wordmark, all in lowercase, further emphasise the less strict nature of the educational resources.
Character illustrations were done by Pete Woo.